Handwritten letter campaign cost is the first question most senders ask, and the honest answer depends on volume.
The honest answer: it depends on volume — and that’s good news, because the per-letter price drops fast as your campaign grows. Here’s how to think about the numbers.
Per-letter pricing with volume tiers
The first letters cost the most (around the price of a nice greeting card), but each tier gets cheaper: $4.50 each for 1–10, stepping down through 50, 100, 250, 500 and 1,000 — down to $1.99 each at 1,000+, with campaigns up to 10,000. The exact tiers are always visible on the order page.
What’s included in the price
- A real handwritten letter — actual pen, actual ink
- A handwritten, hand-addressed envelope
- A real postage stamp (not a metered indicia)
- Hand-folding, sealing, and mailing
There’s no minimum: you can start with a single letter, and scale when you’re ready.
Compare cost per opened letter, not cost per letter
If printed mail gets a fraction of the attention and handwritten letters get opened as high as 98% of the time, the effective cost per read often favors handwriting — especially for high-value outreach like listing appointments, patient recalls or lapsed-client reactivation.
A worked example
Farming a 100-door test neighborhood: a handwritten letter to every home at the mid tier is a few hundred dollars. If just a handful of homeowners respond — one listing, one appraisal, one referral — the campaign pays for itself several times over. One recovered listing typically repays the entire campaign on its own.
Trace your neighborhood with Draw Your Farm (we supply the list) or Upload Your CSV (you supply the list) — then see the pricing tiers →
One honest way to budget: start at the tier you can send without blinking, then scale up as replies come in. The per-letter price steps down at every volume break, from $4.50 for a single letter to $1.99 at a thousand or more, and every letter gets the same real handwriting, real paper, and a real stamp regardless of tier. Cheap mail is easy to find; cheap mail that gets read is the part that costs a little more.
Got questions? Chat with Abby, our assistant — available 24/7 from any page (tap the chat button, bottom right). Or email hello@realinkletters.com.