You have 432 characters to earn an open, a read, and a reply. Here is how to spend them.
Episode video coming soon – the written guide below has everything you need in the meantime.
What you’ll learn
- The 432-character canvas and why it is short on purpose
- The greeting: personal names vs Hi neighbor
- What handwritten letters do that sales flyers cannot
Step 1 – Start warm
Open like a person, not a promotion. Hi neighbor is the classic farming opener – and when we have verified the owner’s name, your letter can greet them personally instead.
Step 2 – Say one thing
A farming letter is not a brochure. One message – who you are, or the home that just sold down the street – beats five.
Step 3 – Make the ask soft
If you ever wonder what your home is worth, I am one phone call away invites. Call me now for a free consultation repels.
Step 4 – Sign like a person
Warm regards, your name, your number. That is it.
Step 5 – Read it out loud
If it sounds like a letter and not a script, it is ready. Our sample letter is a proven starting point you can paste straight in.
Keep watching
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