Before you spend a dollar, you should know exactly what shows up in the mailbox. Here is what your recipient sees – and why it does not look like mail.
Episode video coming soon – the written guide below has everything you need in the meantime.
What you’ll learn
- The stationery and the ink
- The hand-addressed envelope
- The real first-class stamp
- Why the whole package reads as personal, not promotional
The paper and the ink
Your letter is written in real handwriting on high-end stationery – not the cheapest paper a print shop can buy, because the feel of the page is part of the message.
The envelope
The envelope is addressed by hand in the writing style you chose. No labels, no windows, no indicia – the first thing your recipient sees is handwriting with their name on it.
The stamp
A real first-class stamp, issued by the post office. Together with the handwriting, it is the signal that someone took the time – which is why handwritten letters enjoy a 98% open rate.
The letter itself
One of a kind, genuinely written, signed like a person. You can see real examples on the sample letters page.
Keep watching
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