Your farm count is more than a number – it is a breakdown of who is behind every door, and it decides how each letter gets addressed.
Episode video coming soon – the written guide below has everything you need in the meantime.
What you’ll learn
- Named doors: verified individual owners
- Entity owners: the doors corporations and LLCs own
- Absentee owners: doors owned by someone who lives elsewhere
- How each type changes the greeting on the envelope
Named doors
When the verified owner is an individual living at the address, your letter can greet them by name. A letter that opens with the owner’s own name reads like it was written for them – because it was.
Entity doors
Corporations and LLCs do not have first names. These letters are addressed to the homeowner at the address instead – still handwritten, still personal, still opened.
Absentee owners
Some doors are owned by people who live elsewhere – landlords and investors. You can reach them where they actually live, or address the resident at the property. Your call, door by door.
What it means for your campaign
A farm heavy on corporate-owned doors is a different campaign than a street of long-time owner-occupants. Draw and count before you commit, and let the numbers shape the letter.
Keep watching
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