Insurance is sold on trust and renewed on autopilot — which means most of your clients are one ignored renewal email away from drifting to a price-comparison site. The agent who communicates like a human keeps the book. A handwritten letter is the closest thing to a personal service call that never goes to voicemail.
Every letter is a genuine ink original — real pen, real paper, hand-folded, real stamp — opened as often as 98% of the time.
How agents use us
- Annual policy reviews — the appointment that keeps the client and grows the policy
- Lapsed-client reactivation — win back the ones who quietly slipped away
Retention is the whole game
A retained client compounds — renewals, additional lines, referrals. A review letter once a year costs a fraction of acquiring a single new client, and it’s the rare piece of insurance marketing that people don’t reflexively distrust.
The review appointment nobody deletes
A lot changes in a year: houses, cars, businesses, babies. Most clients never call to update their cover — they just assume it still fits. Your handwritten review invitation is the nudge that gets them into the chair (or on the phone) before the assumption costs them — and it positions you as the agent who was paying attention, right when they’re deciding whether to shop around.
What you send us
- Your client list — names and mailing addresses
- Your letter, or the idea for it (we’ll help you shape it)
- Merge fields for policy renewal dates and personal details
Most orders are written, folded and mailed within a few business days. No minimum — start with your top fifty clients and see what comes back.