Home Real Estate Farming Tutorials Choosing Your Writing Style

Choosing Your Writing Style

Every letter is written in one of our writing styles – real hands, held by real handwriting. Here is how to pick yours.

Episode video coming soon – the written guide below has everything you need in the meantime.

What you’ll learn

  • What a writing style actually is – and why we call them hands
  • How styles read differently on paper
  • Matching the style to your letter and your audience
  • Why consistency matters across a whole farm

Real hands, real handwriting

Every letter is genuinely written in real handwriting – one-of-a-kind handwriting, in the style you choose, every single time.

Each style reads differently

Some hands are quick and warm, some more formal and considered. The style you choose shapes how your letter feels on the page.

Match the style to the moment

A friendly neighborhood hello and a formal market update can take different hands. Browse the styles on the order page and picture each one in your recipient’s hands.

Stay consistent

One style per mailing keeps your whole farm reading as one voice – the same way one person writes.

Keep watching

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Browse the writing styles