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Advanced Playbook

The last episode covers the corners: the addressing options, the compliance rules, and the cancellation windows that the everyday order never touches.

Episode video coming soon – the written guide below has everything you need in the meantime.

What you’ll learn

  • Addressing letters to the homeowner when the owner cannot be named
  • Political campaign letters and the compliance fields we collect
  • Cancellation, refunds, and the quality guarantee
  • Bulk tactics for big farms

To the homeowner at

When a door has no namable owner, the letter is addressed to the homeowner at the address – handwritten, personal, still opened. No door in your farm has to go un-mailed.

Political campaign letters

Campaign mail has rules. Our order flow collects the committee name, contact, and paid-for-by fields that campaign letters legally carry, so your piece is compliant before it is written.

Refunds and cancellations

Cancel while the order is Processing for a full refund – once writing starts, one-of-a-kind letters cannot be un-written. If we ever err – an illegible letter, a damaged piece – we replace or refund it regardless of status.

Bulk tactics

At 400 doors and up, every door in your farm is $2.10 all-inclusive. Stack that with monthly repetition and a 98% open rate, and the math starts doing your marketing for you.

Keep watching

Previous episode: The API: Letters From Your Own Code  |  That is the full series – back to all tutorials  |  All tutorials

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