Farming letters work because they arrive at the right moment. Here are the four plays that put a handwritten letter in front of your neighborhood at exactly the right time.
Episode video coming soon – the written guide below has everything you need in the meantime.
What you’ll learn
- Just Listed and Just Sold – the market-proof plays
- Open House invitations that actually get neighbors in the door
- Past-client touches that keep you top of mind
Just Listed
A home just hit the market down the street. Every neighbor is curious what it means for their own home’s value – your letter answers the question they are already asking.
Just Sold
A sale is proof of your market. Write to the farm while the sale is fresh: just sold at full price, two doors down, is the strongest sentence in real estate.
Open House
Invite the neighborhood, not just buyers. Neighbors walk over out of curiosity – and they are future sellers. A handwritten invitation gets opened on the kitchen counter, not filed with the flyers.
Past-client touches
The farm you already own is your client list. A short handwritten hello on no particular occasion is the cheapest listing appointment you will ever book.
You can see all of these plays written out on the sample letters page.
Keep watching
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