Homeowners have learned to swipe past solar ads — another door hanger, another “limited time” Facebook pitch. A handwritten letter is the rare piece of mail that gets read at the kitchen table, where decisions about the roof actually get made. Our letters are opened as often as 98% of the time.
What a sample letter looks like
You write your letter once. The extra columns in your list, like Roof age, Average power bill, Monthly savings, become merge fields, and every person on your list receives their own copy with their own facts in it.
THE LETTER YOU WRITE ONCE
Dear {first_name},
Your roof at {street} is about {roof_age} years old, which is right in the sweet spot for solar. Homeowners in {city} with bills near {power_bill} are typically saving around {monthly_savings} a month after switching. I can run a free satellite check on your roof and show you the exact numbers for your place. There is no pressure and nothing to sign until you love the numbers. Would sometime this week suit you?
WHAT LUIS RECEIVES
Dear Luis,
Your roof at 88 Harbor View is about 12 years old, which is right in the sweet spot for solar. Homeowners in San Diego with bills near $289 are typically saving around $118 a month after switching. I can run a free satellite check on your roof and show you the exact numbers for your place. There is no pressure and nothing to sign until you love the numbers. Would sometime this week suit you?
The gold highlighting is just to show the merge fields. The real letter is pure ink, written in real handwriting, with no marks at all.
How solar installers use us
- High-value homeowner outreach — skip the saturation mailing; write like a neighbor
- Quote follow-ups — the proposal they didn’t sign deserves one more real touch
- Referral asks after installs — happy customers know other homeowners; ask them properly
- “We just did your street” letters — the strongest door-opener in the industry, written by hand
Bring a list — or we’ll find one
- Your list: upload your leads and quotes and we write, fold, seal and mail — no CRM integration needed.
- We find your audience: draw the neighborhoods you service on a map and target households by income, home profile and demographics — we source the recipient list.
What customers say
State-wide option sounds expensive but they talked me into starting with one city instead. Honest advice, great results. Will order again. Took a day longer than expected but worth it.
Sophie R. (Anchorage, AK)
Real Estate Farming
Every list I've rented here was ready for the handwriting merge. Name fields clean, no obvious duplicates, proper casing throughout. My only regret is not starting sooner.
Patricia O. (Boise, ID)
Real Estate Farming
Hand-folded and hand-sealed. You can feel that a person touched it before it got to you. Don't hesitate, just test it with one letter.
Laura K. (Boise, ID)
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The install math
An average residential install is worth thousands. One signed contract from a letter campaign pays for the entire campaign many times over — and the “we just finished your neighbor’s roof” letter is the closest thing solar has to a cheat code.
From the playbook
- Solar Quote Follow-Ups: Slow Decisions Need Patient Mail
- Winning a Street: Rooftop Solar, Door to Mailbox
Finding your audience
- Draw Your Own Delivery Area
- Targeting a Radius: Letters to Everyone Near You
- Who to Mail First: Prioritizing Your New List