Orthodontics is a kitchen-table decision. Families weigh it for months, compare quotes, get distracted — and the practice that stays warmly present through that deliberation is the one they choose. A handwritten letter is the only marketing format that lives on the fridge for a week.
Our letters are opened as often as 98% of the time, and every one is a genuine ink original: real handwriting, real paper, hand-folded, real stamp.
Order letters for your practice →
What a sample letter looks like
You write your letter once. The extra columns in your list, like Child’s first name, Graduation year, become merge fields, and every person on your list receives their own copy with their own facts in it.
THE LETTER YOU WRITE ONCE
Dear {first_name},
Now that school is back, it is a lovely time to think about {child_first_name}‘s smile. A first consult at our {city} office is free, and most treatments we start now finish before {grad_year}. {child_first_name} would be in and out within the hour, with no discomfort at all. Most plans cover the first visit, and we handle the paperwork for you. Call us and we will book a time that suits your family.
WHAT PRIYA RECEIVES
Dear Priya,
Now that school is back, it is a lovely time to think about Maya’s smile. A first consult at our Tampa office is free, and most treatments we start now finish before graduation in 2027. Maya would be in and out within the hour, with no discomfort at all. Most plans cover the first visit, and we handle the paperwork for you. Call us and we will book a time that suits your family.
The gold highlighting is just to show the merge fields. The real letter is pure ink, written in real handwriting, with no marks at all.
How practices use us
- Consultation follow-ups — the families who came in, then went quiet
- Retention check-ins — protect the result, and the referral pipeline that comes with it
Consultation follow-ups
Most consultations don’t end in a “no” — they end in “we’ll think about it.” Then school starts, soccer season begins, and the folder of quotes goes under a magnet on the fridge. The practice that’s still warmly present a month later is the one that gets the yes.
Why the fridge matters
A handwritten letter is the only marketing format that lives on the fridge for a week. Your consultation follow-up goes up beside the quote folder, staying in the room where the family’s decision actually gets made. When they finally say “let’s do it,” the practice with the handwritten letter is the one they call.
Printed follow-ups get binned with the junk mail. Emails get archived. A genuine ink original — written in real handwriting, hand-folded, sealed with a real stamp — gets opened as often as 98% of the time, and kept.
How it works
Send us your consultation list — the families who came in and went quiet. Upload or approve your letter, and our handwriting machine writes each one, folds it by hand and mails it with a real stamp. We recommend keeping follow-ups general and encouraging — never clinical specifics — so your outreach stays warm and discreet.
What it can look like
Dear Mr & Mrs Alvarez,
Thank you for coming in last week to talk about Mia’s smile — it was lovely to meet you all.
If any questions came up after you left, my direct line is below and I’m happy to talk them through. Whenever your family is ready, we’ll be here.
Warm regards, Dr. Patel
Bring a list — or we’ll find one
- Your consultation list — names and addresses
- No list yet? Draw your service area on a map and we’ll source households with children that match your patient profile
- Your letter, or the idea for it — we’ll help you shape it
- Merge fields for family names and consultation details
Most orders are written, folded and mailed within a few business days. No minimum — start with the ten families you most want back.
Follow up your consultations →
Retention check-ins
Debonds are a graduation, not a goodbye — but many practices lose touch exactly here. Patients stop wearing the retainer, small shifts go unwatched, and the practice loses the follow-up visits, retainer replacements and referrals that should have come from its happiest cases.
Why it works
Your debond patients are your most delighted patients — they have the before-and-after to prove it. A handwritten check-in six months out lands as genuine care (“how’s the retainer treating you?”) rather than a recall notice, and genuine care gets answered. It also protects the clinical result: the patient who comes in for a retainer check keeps the smile you built, and the family keeps sending you their friends.
Handwritten letters are opened as often as 98% of the time — real handwriting, real paper, hand-folded, sealed with a real stamp. Nothing for a patient to spot as marketing, because it isn’t printed.
How it works
Send us your debond list with rough dates. Upload or approve your letter, and our handwriting machine writes each one, folds it by hand and mails it with a real stamp. Keep the tone friendly and encouraging — no clinical specifics — so each letter reads as a warm note from the practice, because that’s what it is.
What it can look like
Dear Nathan,
It’s been about six months since the braces came off — how’s the retainer treating you? If it’s seen better days, come in and we’ll sort it out before anything shifts.
It’s been great watching that smile come together. Come show us how it’s going.
Warm regards, Dr. Patel
Bring a list — or we’ll find one
- Your debond list — names, addresses, rough debond dates
- No list yet? Draw your service area on a map and we’ll source households with children that match your patient profile
- Your letter, or the idea for it — we’ll help you shape it
- Merge fields for first names and timing details
Most orders are written, folded and mailed within a few business days. No minimum — start with your last class of debonds.
Run your retention check-ins →
Warm, personal — and discreet
We recommend keeping letters general and friendly — encouragement and check-ins, never clinical specifics — so your outreach stays personal and discreet. Each letter is written in real handwriting, hand-folded and mailed with a real stamp, and arrives as a genuine one-of-a-kind original.
What customers say
Followed up consults with handwritten notes and my conversion rate for treatment starts improved noticeably. Parents mention the letter. My only regret is not starting sooner.
Elizabeth H. (Spokane, WA)
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Followed up consults with handwritten notes and my conversion rate for treatment starts improved noticeably. Parents mention the letter. Highly recommend.
Stephanie G. (Mesa, AZ)
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State-wide option sounds expensive but they talked me into starting with one city instead. Honest advice, great results. Will order again. Took a day longer than expected but worth it.
Sophie R. (Anchorage, AK)
Real Estate Farming
Why the fridge matters
Most consultations don’t end in a “no” — they end in “we’ll think about it,” and the quote folder goes under a magnet on the fridge. A printed follow-up gets binned with the junk mail. A handwritten letter goes on the fridge beside the quote, staying in the room where the decision is actually made. When the family finally says “let’s do it,” the practice with the handwritten letter is the one they call.
Bring a list — or we’ll find one
- Your list: your consultation or retention list — names and addresses, upload it and we handle the rest
- We find your audience: want new consultation families? Draw your service area on a map and we’ll source households with children that match your patient profile
- Your letter: bring yours, or the idea for it (we’ll help you shape it)
- Merge fields for each family’s details
Most orders are written, folded and mailed within a few business days. No minimum — start with the ten families you most want back.
Order letters for your practice →
From the playbook
- Orthodontic Consult Follow-Ups That Book Second Visits
- Adult Braces: Marketing Orthodontics to Grown-Ups
Finding your audience
- Draw Your Own Delivery Area
- Targeting a Radius: Letters to Everyone Near You
- Who to Mail First: Prioritizing Your New List