Donors don’t lack causes — they lack reasons to feel personally invited. Email blasts read like exactly what they are, which is why a real handwritten letter, addressed by hand and mailed with a real stamp, is opened as often as 98% of the time. For a nonprofit, that letter is your mission with a human face on it.
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What a sample letter looks like
You write your letter once. The extra columns in your list, like Last gift amount, Program supported, Per-gift impact, become merge fields, and every person on your list receives their own copy with their own facts in it.
THE LETTER YOU WRITE ONCE
Dear {first_name},
Your gift of {last_gift_amount} last year helped keep {program_name} running when it was needed most, and I wanted you to hear that from a person, not a receipt. We are close to this year’s goal, and every {per_gift_impact} genuinely adds up to another family fed. If you could see what your kindness set in motion, you would be proud. Thank you for all you have already done. Would you consider one more gift?
WHAT ELEANOR RECEIVES
Dear Eleanor,
Your gift of $250 last year helped keep the weekend food bank running when it was needed most, and I wanted you to hear that from a person, not a receipt. We are close to this year’s goal, and every $25 genuinely adds up to another family fed. If you could see what your kindness set in motion, you would be proud. Thank you for all you have already done. Would you consider one more gift?
The gold highlighting is just to show the merge fields. The real letter is pure ink, written in real handwriting, with no marks at all.
How nonprofits use us
- Donor thank-yous — the thank-you that deepens the relationship instead of filing it
- Year-end appeals — the one ask that lands while every inbox is flooded
- Lapsed donor reactivation — bring back supporters who quietly drifted away
- Event and volunteer invitations — galas, builds, drives, board openings
Bring a list — or we’ll find one
- Your list: upload your donor file and we write, fold, seal and stamp every letter. Your data never goes anywhere but the envelope queue.
- We find your audience: don’t have a list yet? Draw your community on a map and target households by income, family profile and charitable interests — we source the recipient list for you.
What customers say
Year-end appeal to a sourced donor neighborhood outperformed our purchased legacy list by a wide margin. This is now part of my regular marketing.
Gary J. (Lexington, KY)
Real Estate Farming
We used these for our year-end appeal and raised more than double last year's total. Donors told us they kept the letter on the counter for a week. Worth every cent.
Timothy E. (Lexington, KY)
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We used these for our year-end appeal and raised more than double last year's total. My only regret is not starting sooner.
Susan O. (Greenville, SC)
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The thank-you math
A personally written thank-you costs a couple of dollars — and donors who feel genuinely thanked give again, give more, and remember you at year end. Reactivating a single lapsed donor typically pays for the entire campaign of letters that brought them back.
From the playbook
Finding your audience
- Draw Your Own Delivery Area
- Targeting a Radius: Letters to Everyone Near You
- Who to Mail First: Prioritizing Your New List