Every dealership’s customers get the same automated texts and emails, and they ignore them with practiced ease. Their mailbox is untouched territory. A hand-addressed letter is opened as often as 98% of the time — and it reads like it came from a dealer principal who actually remembers them.
Order letters for your dealership →
What a sample letter looks like
You write your letter once. The extra columns in your list, like Current vehicle, Service due, become merge fields, and every person on your list receives their own copy with their own facts in it.
THE LETTER YOU WRITE ONCE
Dear {first_name},
Your {current_vehicle} is coming due for its {service_type} service, and this is a smart month to take care of it. Trade-in values in {city} are strong right now, so your {current_vehicle} is likely worth more than you think if an upgrade is on your mind. Call the service desk and we will book you in around your schedule, no waiting around. We will even wash and vacuum it before you get it back.
WHAT BILL RECEIVES
Dear Bill,
Your 2019 F-150 is coming due for its 60,000-mile service, and this is a smart month to take care of it. Trade-in values in Dallas are strong right now, so your 2019 F-150 is likely worth more than you think if an upgrade is on your mind. Call the service desk and we will book you in around your schedule, no waiting around. We will even wash and vacuum it before you get it back.
The gold highlighting is just to show the merge fields. The real letter is pure ink, written in real handwriting, with no marks at all.
How dealerships use us
- Lease-end outreach — reach drivers months before maturity, before the OEM mailer does
- Service win-backs — lapsed service customers are cheaper to recover than to replace
- Sold-vehicle anniversaries — “three years with your 4Runner” is a trade-in conversation that starts warm
- Event invites — tent sales, model reveals, service clinics
Bring a list — or we’ll find one
- Your list: export your DMS or CRM list and upload it — we handle the writing, folding and mailing.
- We find your audience: draw your market on a map and target households by income, family profile and demographics — we source the recipients.
What customers say
State-wide option sounds expensive but they talked me into starting with one city instead. Honest advice, great results. Will order again. Took a day longer than expected but worth it.
Sophie R. (Anchorage, AK)
Real Estate Farming
Every list I've rented here was ready for the handwriting merge. Name fields clean, no obvious duplicates, proper casing throughout. My only regret is not starting sooner.
Patricia O. (Boise, ID)
Real Estate Farming
Hand-folded and hand-sealed. You can feel that a person touched it before it got to you. Don't hesitate, just test it with one letter.
Laura K. (Boise, ID)
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The service-lane math
A single recovered service customer or signed lease renewal is worth more than an entire letter campaign costs. Meanwhile your competitors are still arguing about email subject lines — the mailbox is wide open.
From the playbook
Finding your audience
- Draw Your Own Delivery Area
- Targeting a Radius: Letters to Everyone Near You
- Who to Mail First: Prioritizing Your New List