Every book of business has them: clients who meant to renew, got busy, and quietly drifted to another insurer or to no cover at all. They didn’t leave you because they were unhappy — they left because nobody asked. A handwritten letter asks, in the one format that gets opened and answered.
Why it works
Reactivating a lapsed client costs a fraction of winning a new one — and the lapsed client already knows your voice, your service and your number. A letter that says “I’d rather ask directly than wonder: are you covered elsewhere?” treats them like a person, not a line in a lapsed-policy report. That tone is why it gets answered, and why it’s written in real ink: a genuine handwritten original opens doors that a printed “WE MISS YOU” postcard can’t.
Handwritten letters are opened as often as 98% of the time — real pen, real paper, hand-folded, sealed with a real stamp.
How it works
Send us your lapsed list. Upload or approve your letter, and our machine writes each one with a real pen, folds it by hand and mails it with a real stamp. Merge fields let you reference each client’s situation personally, without a single evening spent at the kitchen table.
What it can look like
Dear Marcus,
I noticed your policy came up for renewal last month and I haven’t seen you since — and I’d rather ask directly than wonder: are you covered elsewhere?
If life just got in the way, no problem — one call and I’ll sort it in ten minutes. It’s good to have you looked after.
Warm regards, Rachel
What you send us
- Your lapsed-client list — names and addresses
- Your letter, or the idea for it — we’ll help you shape it
- Merge fields for first names and lapse details
Most orders are written, folded and mailed within a few business days. No minimum — start with the clients you most want back.
← All insurance letters | Also see annual policy reviews