Every practice has them: patients who meant to book their six-month check-up, didn’t, and now it’s been two years. Automated texts get swiped away. A handwritten letter saying “we haven’t seen you in a while and we’d love to see you” gets read — it feels like the practice actually noticed they were gone.
The economics are one-sided
A lapsed patient isn’t a lost patient — they’re usually just an unmoved one. Recovering even a small percentage of your recall list means years of recurring visits, plus everything that follows from them. At our volume pricing, a recall letter costs a fraction of a single appointment’s revenue; it’s one of the highest-ROI pieces of mail a practice can send.
And because each letter is a genuine ink original — real pen, real paper, hand-folded, sealed with a real stamp — it’s opened as often as 98% of the time. No font, no printer, nothing for a patient to spot.
How it works
Send us your recall list — or have your front desk export it. Upload or approve your letter, and our machine writes each one with a real pen, folds it by hand, and mails it with a real stamp. Your patients receive a genuine handwritten note from their practice; you receive appointments back on the book.
We recommend keeping recall letters general and friendly — invitations, never clinical specifics — so your outreach stays personal and discreet.
What it can look like
Dear Priya,
It’s been a little while since we’ve seen you at the practice, and we wanted to reach out personally — it’s about time for your check-up, and we’d love to get you booked in.
Just give us a call whenever suits; we’ll take good care of you as always.
Warm regards, Dr. Field
What you send us
- Your recall list — names and addresses
- Your letter, or the idea for it — we’ll help you shape it
- Merge fields for first names and personal details
Most orders are written, folded and mailed within a few business days. No minimum — start with ten recall letters and count the rebookings.
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