The cheapest revenue in real estate is repeat and referral business — and the only thing it costs is staying remembered. A handwritten check-in twice a year does more for your sphere than a year of automated market-update emails, because it reads as exactly what it is: one person writing to another.
Every letter is a genuine ink original — real pen, real paper, hand-folded, sealed with a real stamp — and handwritten letters are opened as often as 98% of the time.
Why it works
Past clients don’t forget you because they dislike you — they forget you because life got loud. The agent they end up calling is whichever one occupies a warm corner of their memory the day a friend says “do you know anyone who sells houses?”
A handwritten letter keeps that corner yours. It’s opened, read, and often kept — and unlike a templated market report, it never trains your sphere to delete you unread. At volume pricing, a year of staying memorable for your whole client list costs less than a single lunch with one of them.
What it can look like
Dear Sarah,
I was thinking about you the other day — can you believe it’s been three years since you moved into Marlow Court? I hope the house has been as good to you as you expected.
If you ever wonder what it’s worth in today’s market, or a friend asks about selling, my direct line is below. It’s always good to hear from you.
Warm regards, Kara
What you send us
- Your sphere or past-client list — names and addresses
- Your letter, or the idea for it — we’ll help you polish it
- Merge fields like closing anniversaries and street names
Most orders are written, folded and mailed within a few business days. No minimum — start with your twenty best past clients.
← All real estate letters | Also see cold lead generation